Nikki Knights is the Director & Founder of Wine Woman Whisky Whisperer, as well as a Director of Japanese Quality Whisky Society.
The unique name is a collaboration between her two passions, Wine & Whisky.
Known in the industry as the Whisky Whisperer, Wine Woman easily took effect from her experience in the Wine industry. A play on passions on social media ' Wine + Whisky = Passion', easily formed and shaped the name and entity, Wine Woman Whisky Whisperer! Make's perfect sense now right!?
Nikki has been involved in the wholesale liquor industry for approximately 16 years and has a vast understanding of on-trend, niche liquor products. A major share holder in Japanese Quality Whisky Society, Nikki Co--Founded JQWS in 2019. In addition to Nikki at the helm of Wine Woman WW, her father Craig Knights is the Sales Director who has over 30+ years in the wholesale liquor industry! With a background of experience with companies such as Pernod Riccard and Red + White, this family duo is a beautiful synergy! They know and understand the wholesale wine industry, and what it takes to be a unique player in the market.
A small innovative company that offers an on-trend, simple, and unique collection of eco-friendly, sustainable European wines to several international markets.
Purposely positioned, Wine Woman 'WW' offers a small niche wine supply & service that has market demand for quality, the trend of blends & affordability for the price points.
Our business offers wholesale supply & distribution, private lable wine and spirits. We encourage collaborations and working with unique distributors nationwide
Wine Woman Whisky Whisperer Pty Ltd specialises in all things Wine & Whisky as a Direct Importer and Agent.
Wine + Whisky = Passion.
We sell wine, we also whisper the rare offerings of whisky. A killer combination. Our motto and company vision are simple, we offer unique, affordable, quality & on-trend products to the wholesale and consumer market.
Japanese Quality Whisky Society 'JQWS' imports & distributes rare, unique & quality Whisky's to the Australasian market and works hand in hand to support importation & logistic management, along with offering Wine + Whisky to our customers.
Wine + Whisky = Passion
Meet The Mangement Team
Chief of Wine
The Decider & Wine Trainer
Meet Craig. The Father and wine mentor of Wine Woman. Director and Wine Legend with close to 4 decades of wine experience. Craig makes the final call on the portfolio selections suited for our market and saleability.
A wealth of wine knowledge, Craig will host degustation and is the keynote wine trainer in collaboration with events, key corporate groups and hospitality sectors.
The retail liquor industry is Craigs specialty. 'I've seen a lot of trends come and go, and understand what the retailer and consumer require as far as positioning, product and trends'.
Craig's worked for the likes of Pernod Ricard, Red + White for decades, and comes with a wealth of knowledge and an exceptional palette to boot!
'Organic, eco-friendly with ethical sustainable practices are here to stay, in a big way! I can only get behind wine's that I like to drink, and our portfolio is interesting, unique and has lots of character! Salute!'
Wine & Whisky is my game, hence the name! I started in the wine industry when I was 19 years of age, over two decades ago. At 19 commenced in the wine industry, in wine promotions and tastings, then graduated to cellar door manager and commenced her training in the mechanics of vine to wine. At 25, Nikki commenced a position in the wholesale wine industry, and managed key sales for the likes of Origin Wines and Vintage House Wine + Spirits.
In 2018 Co-Founded the company idea of Japanese Quality Whisky Society and launched the JQWS Company in January 2019. JQWS is a nationwide distributor to the likes of Dan Murphys, Coles Liquor and Costco to name a few. All headed up by Nikki, she successfully grew national sales , supplier and distributor channels into the large multi-million dollar company it is today!
Nikki is the collaborator of the company, bringing together key market partnerships nationally, and manages key operations, and brand creations for Wine Woman both internationally and domestically. A global agent for key brands in wine and spirits alike, and specalises in new to market products.
'Niche, unique, premium products are what I know and love. Offering a unique selling proposition to the relative national wholesale liquor markets, whilst unifying key supplier and customer relationships the foundation in which I strive and thrive'.
Chief of Corporate Relations
Lisa's mission for many years has been to deliver business/leadership/ customer service coaching to those looking for transformation, achievement and success outside the traditional corporate programs.As an entrepreneur, leader, mentor, mum and fierce foodie, her #1 most is, the love of great wine. Still a Director of Umana Group that offers consulting services to corporate businesses and hospitality groups alike.
For years Lisa has worked with clients in the hospitality/event space delivering programs to secure their spot in luxury space & deliver customer service excellence to their clients. Working with over 60 luxury bars & restaurants over the past 12 years has given Lisa exposure to the most fabulous food and wine events globally.
This will market the wineries to key target markets, whilst creating synergy partnerships to benefit all brands, sales and the customer alike.
In addition to corporate partnerships, Lisa will be creating events, heading up a Cellar door, creating private tastings to key markets, hospitality training to off and on premise venues and organic national trade shows.